25 Jan 2016

A questions and answer (Q&A) feature at the end of an event, seminar or gathering is one of the most common ways of drawing things to a close. After the speakers have delivered their presentations and aired their conclusions, they often seek to communicate with the audience by asking their opinions and thoughts on what they’ve just witnessed or experienced.

Now, this can sometimes have a mixed response – we’ve all been to an event when the audience greets ‘Does anyone have any questions?’ with a stony silence and seeks to get out as quickly as possible. As awkward as these moments can be, luckily in the events industry you are far more likely to be greeted with an energetic and engaging crowd keen to learn more and discuss the topic or presentation in more detail.

A recent study from sli.do, the audience interaction tool for meetings, events and conferences, took a closer look at the questions often asked by event delegates and determined which were the most effective. For example, it was discovered that the majority of delegates ask questions in the present tense (82%), whereas 10% asked questions in the past tense and only 8% in the future.

However, it was the length of the questions that proved to be the most divisive – 66% of questions asked by delegates at events were short, at only 70 characters in length, but it was longer questions of 100 characters or more that proved to be the most popular.

These figures were gathered by looking at 15,000 questions asked via sli.do’s system at international events. It was also found that although most questions either began with a ‘What’ or ‘How’, those beginning with ‘When’ actually received 40% more likes.

Peter Komornik, the chief executive of sli.do, said: “Audience interaction and audience engagement are absolutely integral to the success of events”  - and we couldn’t agree more.   We developed brandWallet to help increase audience engagement and interaction in the exhibition environment.  It enables visitors to choose what they want to interact with and to send themselves information and it also records their interactions and actions, providing valuable data on what visitors were interested in.  Some of our clients have even used brandWallet as an interactive feedback tool, using tablets to collate feedback or get answers to specific questions.  For more information on how brandWallet can help maximise your impact at your events, contact DB Systems.

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