Although some of our staff haven’t played Minecraft before (and some probably never will), everyone has heard of the online game and is aware of its reach within both gaming and non-gaming circles. So it may not come as a huge surprise to read that the latest MineCon 2015 convention and exhibition event for fans of the game has managed to break a Guinness World Record for the largest convention for a single video game, the Exhibition News website reports.
In fact, figures suggest that around 10,000 fans visited the ExCel London centre at the end of June to celebrate MineCon 2015 – a year after the 2014 event was cancelled so that the organiser was able to give the event “the attention it needs.”
Thanks to this delay, fans of the game who attended the event were able to experience an immersive and interactive experience. It also allowed hype to build around the convention; the first MineCon convention took place just five years ago in Washington and 50 people attended. It seems that this added attention really is paying off!
Between the 2013 and 2015 MineCon events, the game sold 70 million copies, meaning it was always going to be impossible for the entire Minecraft community to attend.
Stephen Daultrey, the editor of the Guinness World Records gamers’ edition, said: “For a multi-genre games convention to attract 10,000 fans is a big enough feat in itself. But for a convention dedicated to a single videogame to get that number is nothing short of astonishing.”
He went on to note that the record is “testament to the incredible fandom around Minecraft and the game’s ability to unlock the imaginations of millions of gamers around the world.”
But it’s not only the game that attracts the fans – the convention itself was a huge success, not just in terms of turnout, but because fans took to social media to gush about the engagement at the event. Attendees from more than 70 countries attended the event which took place over two days at the beginning of the month. Live, online video streaming was utilised to involve the millions of other fans who could not attend.
Minecraft has certainly stumbled across something significant when it comes to engagement with fans - both in terms of the online game and in the live event arena. What do you think this may be?
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