Whilst event apps are generally considered to be a fairly ubiquitous part of the events industry as a whole, it seems that the adoption of such tech is actually much slower than many professionals – ourselves included – thought. Data garnered from research by Event Manager Blog has shown that 59% of events professionals do not use a mobile event app. The research itself questioned 3,000 events professionals on an international scale from January and February this year.
The number of respondents expressing an interest to better understand the benefits of mobile event apps was more encouraging, and 53% of those without an app said they were actively looking to get one in the very near future.
The findings were published in the Event App Bible – Version 3 earlier last month, with the author of the report, Julius Solaris, noting: “Our aim with the Event App Bible series is to cut through the hype and report factually on what events professionals are telling us they are actually experiencing and what they are looking for.” He went on to conclude that “there is a huge need and thirst […] for education on event apps, both from the event organiser perspective and also for the delegates.”
A number of top trends related to the mobile event app sector were also highlighted in the report; the most important trend, the Event Industry News article claims, is that mobile event apps are actually becoming the technological ‘point of entry’ for events professionals, and they can become an integral part of the entire event experience.
Such apps can really transform how visitors and delegates interact with each other and exhibitors at events. Why do you think the adoption of event apps is currently low? Can you foresee the popularity of such tech picking up in the near future?