21 Apr 2015

Britain for Events, the highly-regarded promotional campaign for the events industry in the UK, has recently announced that its National Events Month October (#NEMO) will return later this year, to the delight of events professionals (ourselves included) across the country.

#NEMO 2015 will follow the same structure as the 2014 offering, with four consecutive weeks dedicated to four different sub-sections of the events industry. These different sectors include: Conferences and Meetings; Corporate Hospitality; Exhibitions and Experiential; and Outdoor, Music, Sporting and Cultural.

During last year’s #NEMO campaign, it is noted on the Exhibition News website that the Britain for Events Twitter account had accumulated 2,500 followers within just two months, thanks to the popularity of the NEMO hashtag. Also, according to the article, the Britain for Events campaign managed to engage over 750,000 event organisers from the UK – the number of event professionals involved from across the globe could bring this number even higher.

The campaign director for Britain for Events, Alistair Turner, noted that “Britain for Events continues to make steps to grow the UK events industry’s profile and international competitiveness, but with #NEMO, we have a brand that really engages event organisers.”
He went on to claim that event organisers “love that we’re out there waving the flag for their industry” and said that their support is even more prevalent for this year’s #NEMO.

And this year’s event looks set to be even bigger, with yet more supporters of the promotional month stepping forward. These include: Cvent, IMEX, International Confex and venuefinder.com. #NEMO is also going to launch a new image for this year, reflective of its improving reach and increasing industry influence.

What impact do you think NEMO might have on engagement in the industry?  Did you get involved in the campaign last year and what are your plans this year?

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