The news broke recently that the second Wearable Technology Show from Evolve Media Group experienced a record 170% rise in the number of visitors and exhibitors compared to the previous year’s show. As firm believers that wearable tech will be one area to experience significant growth in the future – particularly in the events industry – this news is highly encouraging.
The event was held earlier last month (10th-11th March) at Excel London. As well as recording a significant increase in the number of visitors and exhibitors, it also expanded its footprint to encompass 4,000sqm of floor space – four-times that of the 2014 show. The following show is booked to occupy 6,500sqm.
Mirroring our own opinions on the wearable tech sector, CEO of Evolve Media Group Lisa Doerr noted that: “When we launched the Wearable Technology Show last year, we knew deep down this market was only heading in one direction.”
The event itself featured talks from a number of innovative companies, including Samsung, Jaguar Landrover and Amazon. There were over 100 exhibitors and more than 200 speakers present.
At DB Systems we are particularly interested in the future of wearable tech and its place in the event industry; we were actually one of the first businesses to offer Oculus Rift to our customers and allowed them to create custom content for the headsets, giving their clients a unique and tailored Virtual Reality (VR) experience – from a 3D tour of a beating heart to a walk-through of an aircraft engine.
We believe that VR definitely has the potential to make a significant impact on the events industry in the future – what other forms of wearable tech do you think the events industry will be able to take advantage of in the future?