20 Dec 2016

As we bid goodbye to the past 12 months, we’re turning our crystal ball towards the coming year in an effort to predict the top event trends for 2017. If you’re in charge of planning or managing events in the New Year, listen up! After all, forewarned is forearmed…

Live-streaming will be big

An Eventbrite report predicts that the use of live-streaming will continue to rise in the events world with both Facebook Live and Instagram Live providing opportunities for event organisers to develop more accessible content. Considering the fact that Facebook reports eight billion video views every single day and Livestream powers more than six million events every year, engagement is likely to become a challenge as the competition for attention hots up. Flex your creativity with time-lapse videos, drones or 360 filming to help drive interest in your event in a unique and exciting way.

Data takes centre stage

Huge leaps in event technology over the past few years have meant that ever-more detailed data can now be collected at a variety of points during a delegate’s journey. This data can be used to gain key insights which will help event organisers improve efficiency, provide an increasingly customised experience and boost the value of events as a whole. We’re always talking about the value of data both in helping to make data-driven decisions (for example, in providing analytics on return on investment) but also the power of data in providing more personalised experiences and interactions. This is something our techies get really excited about and why they have built a number of software solutions which enable data to control the information that visitors see, to better personalise their experience and suit their needs.

Mixed reality

As 2016 draws to a close, it is clear that when it comes to virtual reality, the future has most definitely arrived. As the use of VR becomes more affordable and accessible, opportunities will abound to transform the way individuals interact with each other – expect to see the mix of VR and live interaction break down physical barriers in the coming months. Mixed reality, or hybrid reality as it’s also called, is a combination of AR, VR and real-world experience where physical and digital objects co-exist and interact. The merging of real and virtual give brands the opportunity to position themselves as part of a user’s experience, rather than a redundant bystander, and we expect brands to really look to leverage this during 2017. Get in touch with us to find out more about the VR, AR and MR projects we’ve been working on and how we can bring these technologies to life for you.


Personalisation has been a buzzword in a variety of industries for a while now and 2017 is set to push this trend into the spotlight in the world of events. It may mean that event organisers begin to focus their attentions on smaller niche audiences or more-focused sub-events in order to deliver increasingly personalised experiences and create more intimate environments in which to network and learn. For brands, it’s all about delivering the personalised marketing that has long been a part of direct mail and email communications in a live environment through the clever use of technology. We just so happen to have built solutions that achieve this - give us a call to find out more.

These trends are just a small snippet of what we believe is yet to come. If you’d like to know how we can help you get the best out of your events in 2017, contact DB Systems today.

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