25 Jul 2017

Networking is the lifeblood of events - the industry feeds off it. That’s why any creative strategies event organisers can put in place to smooth out the process of forming new connections will always be appreciated and remembered by those that attend.

The problem is, even if everyone who attends an event had an excellent time, shook a lot of hands and enjoyed a lot of interesting conversations, too many new faces at once can make remembering and differentiating between them somewhat difficult.

We want those who attend the events we work on to get as much out of them as possible, so here are some tips to ensure that you successfully expand your network and recall all those connections with crystal clear clarity:

1. Repeat to remember

Although after an initial introduction, your reaction might be to keep the conversation flowing and find some common ground, make it a habit to repeat the person’s name several times as you talk. Ensuring you repeat this will help to kick your memory into gear. It will also reveal very quickly if you have forgotten their name instead of realising an hour later when it begins to get awkward. Another good strategy is to get them to repeat their own name by encouraging an introduction to another. Saying, “You two should definitely meet!”, for instance, is the perfect opening for them to introduce themselves - whilst you take a mental note and breathe a sigh of relief.

2. Request a business card and make a sneaky note

A classic strategy for remembering names as well as putting faces to them, requesting a business card after a chat is rule numero uno when networking at events. Not only will you be able to file away the name of your contact, you’ll have their job role and business recorded too. Once you’ve parted ways, make a sneaky note on the back of the card with a detail that will jog your memory at a later date - an interesting titbit of conversation perhaps, or something you had in common. That way, if you meet a few people with the same name, you’ll be able to sort through who’s who.

3. Send a follow-up email

A day or two after the event, reach out to the contacts you made with a personalised email. Keep it short and sweet - nobody wants to find an essay in their inbox from someone they met just once! However, a follow-up email serves well to help you stand out from the others they may have encountered, open the lines of communication and provide a paper trail in case you need to contact them again a few months down the line and can’t quite remember any details about them.

We like to think we know events inside out - for information on the tech we can offer to make your next one run smoothly, contact DB Systems today.

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